| Brief |
Focusing on the principle of “user-first experience,” Haier Smart Home adheres to the “three-tier brand” strategy to achieve global leadership. In the premium sector, Haier has built a portfolio of seven high-end home appliance brands — Haier, Casarte, Leader, Fisher & Paykel, GE Appliances, AQUA, and Candy.
At the same time, Haier launched Three-Winged Bird (San Yio Niao), the world’s first smart home scenario brand, leading the upgrade of integrated smart home solutions. In the field of ecosystem brands, Haier has established Clothing IoT and Food IoT, providing users with customized end-to-end solutions in clothing, food, housing, and entertainment, pioneering a new paradigm for IoT ecosystem brands.
In global brand-building, Haier has developed an integrated global operating system of R&D + Intelligent Manufacturing + Marketing. To date, Haier Smart Home has 10 global R&D centers, 35 industrial parks, 138 manufacturing centers, 126 marketing centers, and 230,000 sales networks, with business covering more than 200 countries and regions worldwide, serving over 1 billion households globally. |
